Enterprise AI · Marketing Transformation · Organizational Design
I help organizations modernize marketing and AI capabilities without losing sight of the people and processes required to make change stick.
About
I help organizations operationalize AI and modernize marketing operations in ways that are practical, scalable, and sustainable.
I work with enterprise organizations navigating large scale AI and marketing transformation, with a focus on operating models, governance, adoption, and cross functional alignment. My work includes helping teams integrate AI into content, campaign, analytics, and marketing workflows while building the operational structure needed to scale responsibly.
Before consulting, I spent more than 20 years in marketing, media, revenue, and marketing technology roles across Microsoft, AOL, and other growth focused organizations. That operator background continues to shape how I approach transformation work today: technology only creates value when it fits how organizations actually work.
20+
years across enterprise marketing, media, and technology
Global
Cross-functional & matrixed orgs
End-to-end
Strategy through operationalization
Approach
Most transformation work breaks down in execution, not strategy. The challenge is usually less about the technology itself and more about alignment, operating structure, and whether the organization is realistically prepared to support change.
01 — OPERATIONALIZATION
Most organizations do not struggle to generate AI ideas. They struggle to operationalize them. My work focuses on the systems, governance, workflows, and cross functional coordination required to move from experimentation to repeatable execution.
02 — OPERATING MODELS
Technology decisions are only one part of transformation. I help organizations define ownership, workflows, governance, and execution models that allow teams to move faster with more consistency and less operational friction.
03 — ORGANIZATIONAL ALIGNMENT
Most transformation work breaks down across teams, priorities, and decision structures. I focus on creating the clarity, alignment, and operational discipline required to make new ways of working sustainable over time.
04 — ENTERPRISE EXECUTION
My work sits between strategic direction and day to day execution. That includes helping organizations translate broad transformation goals into practical workflows, measurable outcomes, and operating rhythms teams can realistically maintain.
05 — MARKETING MODERNIZATION
I’ve spent more than two decades across marketing, media, and enterprise technology roles. That operator background shapes how I approach modernization efforts today, with a focus on practical adoption, workflow integration, and measurable business impact.
06 — LEADERSHIP PHILOSOPHY
I’m interested in sustainable leadership and realistic execution at scale. The strongest organizations are usually the ones that combine operational clarity, thoughtful leadership, and ambitious goals without creating unnecessary complexity in the process.
Selected Work
Names and confidential details withheld. The work speaks in patterns.
Global Technology
Built and led GenAI Center of Excellence practices focused on scalable use case intake, responsible governance, prioritization, adoption planning, and measurable business impact.
Transformation
Financial Services
Developed future state marketing operating models that clarified ownership, process, workflow, and technology alignment so teams could move from strategy to execution with less friction.
Operating Model
Global Technology
Supported enterprise rollout and adoption strategy for Adobe GenAI tools, including Firefly, GenStudio, and Express, within a large and complex marketing technology ecosystem.
Governance
Global Manufacturing
Supported a global manufacturing organization following significant acquisition driven growth by assessing the operational impact of a large scale rebrand initiative.
Strategy
Writing
Most of my writing happens on LinkedIn, where I share practical perspectives on enterprise AI adoption, marketing operations, operating models, leadership, and the realities of balancing ambitious work with real life.
Post · AI Adoption
As AI becomes part of everyday work, one of the more interesting questions is the difference between using it to support thinking versus letting it do the thinking for us, and what that means for how people build real expertise over time.
Read →Post · Women in AI
As AI becomes embedded in everyday work and life, one of the more important questions is whether women are helping shape these tools early enough to influence who they ultimately work for and benefit over time across industries and society.
Read →Post · Parenting
As digital platforms become embedded in how kids socialize and communicate, one of the bigger questions is how much responsibility should fall on parents versus the companies intentionally designing these systems to maximize engagement.
Read →Contact
I enjoy connecting with leaders working through questions around AI adoption, marketing operations, organizational transformation, and modern leadership. I’m also open to conversations around speaking opportunities and board involvement where there’s strong alignment.
Based in Pittsburgh, PA and working across enterprise organizations, distributed teams, and global marketing operations.